Digital Newspapers are now available to order
The BTC are pleased to announce the launch of the latest 2DB DigiNews system. This product will be fully supported by BTC and is initially available to shops using the BTC data feed, third party data feeds can be added as required.
The BTC recognised the benefits of the new DigiNews and have worked with 2DB to develop it into a system that fully meets the demands of the UK and Irish independent betting shop industry. Various features have been developed from suggestions by BTC.
There is a “Next Races” column on the right hand side of each screen. This permanently lists the next three or four races to take place, this enables race-to-race customers to quickly find a race card without bothering other customers who are using the digital newspapers.
The BTC central studio will manage the DigiNews for independent bookmakers. To reduce the cost of managing a DigiNews infrastructure the BTC also have the ability to take in early prices from third party suppliers and provide those prices on DigiNews in shops supported by that EP supplier.
Adverts can be inserted into the content on DigiNews but it is important to stress that this is not the primary purpose of a digital newspaper. Initially adverts of a generic nature will be used but systems are being developed to assign adverts to individual shops.
Commercial terms have been agreed with PA for provision of race cards and form for use in the DigiNews. Prices from EP suppliers will be added to this content so that current prices for selections are available within the race cards. The PA content costs will be included in the charges from BTC for support of the system.
The present cost of the Racing Post Betting Shop Edition is directly linked to the number of betting shops subscribing to the publication and the cost of newsprint. There has recently been a 20p increase in the cost of this publication due to newsprint costs. If, as is widely predicted, 2,500 betting shops close in the UK then it seems inevitable that the cost of the BSE will increase further. If shop closures are coupled with a move to digital newspapers by a large number of the remaining shops then a cycle of cost increase of the BSE appears inevitable.
There is a move towards digitising the betting shop putting pressure on space in traditional betting shops. DigiNews takes up less space allowing full access to all cards and form in a more efficient manner than newsprint or the earlier generation of digital newspapers. Thus space is made available for SSBT’s, gaming machines and other new services.
The DigiNews is displayed in 4K UHD, it is impossible to reproduce the screenshots in 4K detail within this webpage, please click on the image to expand in a new window where the full detail of the page will be available.
Race card for a horse race meeting highlighting the “pop-out” feature available by simply tapping the relevant race. Note the small page 1 & page 2 buttons for scrolling through the form pages. Also the “Next Races” column is shown on the right hand side.
Greyhound cards shown as two per view. A “pop-out” feature is available for all races. The pop out will provide additional lines of form.
A page showing the virtual races from SIS is available as is a page showing the VIP virtual races supplied by BTC. Results of the previous nine races are displayed in the first column with the cards for later races listed in column 2 onwards.
Pages showing the minor foreign meetings covered on SIS is available. Full form is not available for these meetings but all information that is available is displayed. As cards are limited more than one meeting is shown per page with advertising filling the remainder of the space.
During the Euro 2020 tournament pages showing the prices available on each match were added to DigiNews to help promote betting on the tournament.
Each DigiNews display will have the bookmakers logo located in the index bar at the bottom left hand corner of the screen, where the BTC logo is shown above.
The BTC will operate DigiNews on a cost sharing model. There are central costs which remain relatively static as numbers of subscribers increase. Therefore considerable economies of scale are available as take up of this system increases.
If you are interested in the service please contact
for further information.